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Display: Command Center Alpha
Organization: U. S. Air Force Recruiting
Display Location: Large Hangar
Website: www.airforce.com
Command Center Alpha

Command Center Alpha is a first-of-its-kind augmented reality mobile tour experience that immerses visitors in the "sci-fi" world of the U.S. Air Force. The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display.

Augmented reality is an interactive experience where virtual components are dynamically merged into a live video stream in real-time. Visitors use handheld devices, which, when placed on triggers located throughout the exhibit, let them experience augmented reality in the form of 3-D animations and video.

The mobile marketing tour is an extension of the Air Force's sci-fi advertising campaign. The ad campaign is geared toward demonstrating technology that was once thought to be science fiction is actually being employed by the Air Force today. Command Center Alpha offers visitors the opportunity to learn about the variety of job opportunities the Air Force offers.

Information and photo courtesy of the U.S. Air Force

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